Friday, September 5, 2008

Hispanos Online: Niche or No-Niche

An Overlooked Niche: Marketing To Hispanics Online
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. According to eMarketer, 52% of U.S. Hispanics are online, representing about 23 million in 2008.